Rebecca Gilliam Named a 2026 HousingWire Marketing Leader

BankSouth Mortgage Vice President of Digital Strategy & Marketing recognized nationally for innovation in mortgage marketing, digital strategy, AI adoption, and loan officer brand development.

BankSouth Mortgage is proud to announce that Rebecca Gilliam, Vice President of Digital Strategy & Marketing, has been named a 2026 HousingWire Marketing Leader.

The annual HousingWire Marketing Leaders award recognizes top mortgage marketing leaders, housing industry marketers, and digital strategy professionals who are driving innovation, improving customer engagement, and helping their organizations grow through strategic leadership. Rebecca was selected as one of only 70 marketing professionals nationwide to receive this prestigious recognition.

As Vice President of Digital Strategy & Marketing, Rebecca leads BankSouth Mortgage’s digital marketing strategy, marketing technology initiatives, loan officer marketing support programs, personal branding efforts, recruiting marketing, and customer engagement strategies. Her leadership has helped strengthen the company’s digital presence, improve marketing efficiency, support loan officer growth, and enhance the mortgage customer experience.

Rebecca is also recognized for her forward-thinking approach to mortgage marketing, including the adoption of emerging technologies, artificial intelligence (AI) tools, marketing automation, and digital communication strategies that help loan officers connect more effectively with borrowers and referral partners.

“Rebecca has helped BankSouth Mortgage move forward with purpose,” said Kim Nelson, CEO of BankSouth Mortgage. “She brings the right mix of strategy, creativity, and follow-through, and our loan officers and business partners are stronger because of it. This recognition is well deserved. It reflects the impact she makes every day by helping others succeed.”

Gilliam said the recognition reflects both the collective effort behind BankSouth Mortgage’s marketing initiatives and the company’s continued focus on practical innovation, digital strategy, and loan officer support.

“I’m honored to be recognized by HousingWire as a 2026 Marketing Leader. Marketing is never a solo effort, and this award reflects the support of our leadership team, the talent and dedication of our marketing department, and the trust our loan officers place in us every day.

The mortgage industry, like most industries, is evolving quickly, and I believe digital marketing has an important role to play in helping organizations adapt with clarity, creativity, and purpose. At BankSouth Mortgage, my focus has been on building practical digital strategies and AI-driven tools that make marketing more scalable, more personalized, and more valuable for the people we support every day.

Whether we are strengthening a loan officer’s personal brand, building smarter marketing systems, or preparing BankSouth Mortgage for the next evolution of digital strategy, the goal is always the same: creating meaningful connections, supporting scalable growth, and giving our teams more time to focus on the relationships and experiences that help make homeownership possible for thousands of families each year.

I’m grateful to be part of a company that values innovation, continuous improvement, and thoughtful growth centered on both high-tech and high-touch experiences.”

The recognition comes as BankSouth Mortgage continues investing in digital transformation, mortgage technology, AI-powered marketing solutions, loan officer branding programs, and customer-focused communication strategies designed to support growth and deliver exceptional experiences for borrowers and referral partners.

For mortgage professionals exploring career opportunities, this recognition further demonstrates BankSouth Mortgage’s commitment to providing comprehensive marketing support, personal branding resources, innovative technology, and strategic growth opportunities that help loan officers build successful businesses.

About BankSouth Mortgage

BankSouth Mortgage is a leading mortgage lender committed to delivering an exceptional mortgage experience through innovative technology, personalized service, and a culture built on being ready, responsive, and respectful. Serving homebuyers, homeowners, and referral partners throughout the Southeast, BankSouth Mortgage provides a wide range of home financing solutions while helping clients navigate the mortgage process with confidence.