BankSouth Mortgage Welcomes Jessica Swink to Lead Marketing & Digital Strategy

The experienced mortgage marketing leader joins BankSouth Mortgage as SVP, Director of Marketing & Digital Strategy, supporting the company’s growth vision, digital innovation, and commitment to mortgage excellence.

BankSouth Mortgage is pleased to welcome Jessica Swink as Senior Vice President, Director of Marketing & Digital Strategy. Her addition reflects the company’s continued investment in growth, innovation, and an exceptional mortgage experience for customers, referral partners, and communities across the Southeast.

A Strategic Investment in the Future

Swink brings more than 16 years of mortgage marketing and digital strategy experience, including leadership in brand strategy, customer experience, marketing technology, lifecycle marketing, CRM, and artificial intelligence. She joins BankSouth Mortgage to help align marketing with the company’s long-term business goals while supporting loan officers and strengthening relationships across every market the company serves.

Building on a Strong Foundation

Swink’s first priority is listening and learning. Her approach centers on building relationships across the organization, understanding the people and processes already in place, and identifying where marketing can help the company reach its business goals.

“They’ve got a solid business strategy and a growth plan that I’m really excited to get started on. I’m going to be focused on building relationships. I really want to meet with different loan officers, sales managers, the marketing team that’s there, executive leadership, and really understand how we can reach our business goals with the people we have, and where I can best support what’s already in place.”

Supporting BankSouth Mortgage’s Growth Vision

In her new role, Swink will lead BankSouth Mortgage’s marketing strategy, brand development, digital innovation, and customer engagement initiatives. She will work closely with executive leadership, sales leaders, loan officers, and the marketing team to connect marketing priorities with the company’s long-term vision.

Her experience spans lifecycle marketing, customer experience strategy, CRM, digital advertising, search optimization, marketing automation, AI-powered engagement, and brand leadership. That combination gives BankSouth Mortgage a leader who understands both the strategic and practical sides of building a modern mortgage marketing organization.

Why This Leadership Addition Matters

Customer expectations continue to evolve, and technology is reshaping how borrowers and referral partners engage with mortgage lenders. BankSouth Mortgage is investing in leadership that brings together technology and relationship-first service, helping the company remain personal, responsive, and forward-looking as it grows.

“Jessica brings the strategic perspective, industry expertise, and collaborative leadership we were looking for as we continue building for the future,” said Kim Nelson, CEO of BankSouth Mortgage. “She understands how marketing, technology, and customer experience work together to create meaningful growth, and her leadership will strengthen our brand while helping our loan officers and referral partners succeed.”

Recognized Mortgage Marketing Leadership

Swink has been recognized as a HousingWire Marketing Leader and holds the Accredited Mortgage Professional designation. Her background in mortgage marketing, digital transformation, and customer engagement reflects BankSouth Mortgage’s commitment to experienced leadership and thoughtful innovation.

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