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Articles by Shannon K. Bradshaw

Playing the Hand of Cards in Real Estate

My best advice to my clients in the current rate environment: Accept the hand of cards we are dealt, be strategic when playing the hand, and find the win using the tools you have available. The pendulum has swung drastically over the last year.…
Are-You-Busy

Are You Busy?

In the current and may I say more “normal” climate of the real estate market, I am being asked a lot: Are you busy? Well, the truth is yes. To be effective as a resource for my client’s biggest investment, I must remain focused on all…
The-Story-Of-The-2022-23-Buyer

The Story of the 2022-23 Buyer

The year 2022 started off and running just like 2021. Real estate agents were seeing record numbers during the holidays, and seller expectations were for a quick contract to sell in one day or off-market. For buyers who still had the energy,…
Clear-the-Static

Clear the Static

Best practices for Making a Confident Decision Whether a first-time, second third, or fourth, a new home purchase is a different experience each time. And each time there will inevitably be outside influences providing their thoughts and…
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Mortgages Made Simple?

I am a consumer just like you. I hear and see advertisements claiming to “simplify” the mortgage process. As a consumer, I can understand this marketing approach. As a mortgage professional, I have a different feeling about this messaging. Simplifying…
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Rates, Strategy and a New Normal

What is your rate today? Well, in any market the answer is, “It Depends.” Every prospective borrower is different. I cannot say enough a rate quote should never have a marketing approach. Dangling the lowest rate opportunity to a borrower…
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Truth in Numbers

There are a lot of prophetic questions asked of real estate professionals. What do you think rates will do this week? This year? Should I lock? What if rates go down? Agents are perhaps the ones who feel the most pressure to provide guidance…
The Rising Rate Conversation & How We Arrived Here

The Rising Rate Conversation & How We Arrived Here

Right now is a pivotal time in our economy. And the real estate market is at the forefront of the conversation in the media and amongst consumers. On an individual level we can look back at how our habits have changed since March 2020. Most…
Fundamentals – Let’s Go Back to Basics

Fundamentals – Let’s Go Back to Basics

For most of our clients, their future home purchases are the largest investments they will make in their lifetime. With this important decision there will always be some element of emotion. Most often buyers are motivated to move for a life…

The Ultimate 2022 Homebuyer Strategy

Let’s talk strategy in home buying. You do not have to be a prospective buyer or real estate professional to know the housing market is moving at the speed of light. No price point or market area is exempt from the craze. Multiple offers,…

Redefining the Mortgage “Easy Button”

Does a mortgage easy button really exist? Can the average consumer simply press a button and gain loan approval? We have all seen lender TV Ads touting the ease with which a consumer can secure a mortgage loan. Just push a button right? Yes.…
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Senior Mortgage Banker, Shannon Bradshaw, Receives Seventh Five Star Award

BankSouth Mortgage senior mortgage banker Shannon Bradshaw has been named a 2022 Five Star Mortgage Professional award winner, marking her seventh such recognition in 10 years. Bradshaw is the only Georgia-based loan originator to have won…